Understanding audiences is key to brand success--but what if your budget for audience research isn't as rich as your desire for insight? Join Kelly Hobson, head of market research for Canada at Reader's Digest, as she reveals audience research strategies that deliver, even on a budget. Presented in partnership with Magazines Canada.
Join creative director Caren Watkins of Watkins Communications and Design as she takes you on a visual journey through 2016's type and design trends. Watkins' design expertise has been showcased in many of Canada's top magazine brands, including Chatelaine, Gardening Life, Oxygen, Clean Eating and more. Presented in partnership with Magazines Canada.
By July 1, 2017, all emailers must be compliant with Canada's anti-spam legislation, and the private right to action kicks in. Join Derek Lackey on Oct. 26 for details on what the CRTC is looking for in a compliant organization, and how you can make sure your brand is on the right side of the law. Presented in partnership with Magazines Canada.