(By D.W. Miller) Last Wednesday, Oct. 3, I had the pleasure of attending a seminar hosted by AMPA with publisher, editor, and president of Impresa Communications, D.B. Scott. The seminar was titled "The Art of the Readership Survey" and focused on creating surveys as management and sales tools that are both engaging for readers and useful for publishers.
(By Colleen Seto) AMPA will continue its tradition of showcasing great Alberta literary talent--this time outdoors under the big prairie sky! Not sure what a literary reading is or why you should go? "It is always amazing to hear an author read their work; they just bring the piece to life," affirms organizer Lynn Fraser, editor of FreeFall magazine.
Editor Charlene Rooke sure packed a ton of info into her session "Stet: A Return to Good, Old-Fashioned Editing" at the Alberta Magazines Conference. She covered everything from the role of the editor to the editing process to essential story elements to a line-editing checklist. Here's a recap of some of her pearls of wisdom.
"What makes me nuts," says Report on Business (ROB) magazine art director Domenic Macri, "is when you have nothing to work with." With humour and charm, Macri brought his experience and wisdom to his presentation "Gold-Standard Design" at the 2012 Alberta Magazines Conference, sharing his strategies for great design.
As social media platforms proliferate on the web, it can be difficult to manage them all for your publication. Kat Tancock, Toronto-based digital consultant, says you don't have to. Tancock, who spoke about effective social media at the 2012 Alberta Magazines Conference, says you should start with the basics...