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Knowing your audience

Written by D.W. Miller Posted in Blog All About AMPA

Knowing your audience

(By D.W. Miller) Last Wednesday, Oct. 3, I had the pleasure of attending a seminar hosted by AMPA with publisher, editor, and president of Impresa Communications, D.B. Scott. The seminar was titled "The Art of the Readership Survey" and focused on creating surveys as management and sales tools that are both engaging for readers and useful for publishers.

Digital copyright for magazines

Posted in Blog All About AMPA

AMPA had the pleasure of hosting Erin Finlay, manager of legal services at Access Copyright, for the seminar “Copyright Issues in a Digital Era” in Calgary and Edmonton. Participants included magazine writers, editors, publishers and marketing consultants, and there was something for everyone to sink their teeth into.

Good old-fashioned editing

Written by Colleen Seto Posted in Blog All About AMPA

Editor Charlene Rooke sure packed a ton of info into her session "Stet: A Return to Good, Old-Fashioned Editing" at the Alberta Magazines Conference. She covered everything from the role of the editor to the editing process to essential story elements to a line-editing checklist. Here's a recap of some of her pearls of wisdom.

Gold-standard design

Written by Heather Setka Posted in Blog All About AMPA

"What makes me nuts," says Report on Business (ROB) magazine art director Domenic Macri, "is when you have nothing to work with." With humour and charm, Macri brought his experience and wisdom to his presentation "Gold-Standard Design" at the 2012 Alberta Magazines Conference, sharing his strategies for great design.

Effective social media

Written by Heather Setka Posted in Blog All About AMPA

As social media platforms proliferate on the web, it can be difficult to manage them all for your publication. Kat Tancock, Toronto-based digital consultant, says you don't have to. Tancock, who spoke about effective social media at the 2012 Alberta Magazines Conference, says you should start with the basics...

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Our Funders

AMPA acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, as well as the Government of Alberta through the Alberta Multimedia Development Fund (AMDF) towards our project costs.

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