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Alberta Magazines Conference



Thank you for joining us at the 2016 Alberta Magazines Conference – the largest magazine media event in Western Canada – in celebration of the Alberta Magazine Publisher Association’s 20th anniversary. 


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airdrielife, Alberta Venture, Alberta Views, Avenue Calgary, Avenue Edmonton, Canadian Cowboy Country, Canadian Scrapbooker, Citizen Pet, City Palate, Eighteen Bridges, Farming for Tomorrow, Highline Magazine, Lethbridge Living, Prairie Journal, The Tomato, Western Horse Review, Windspeaker

          Government of Canada          Government of Alberta
AMPA acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, and the Government of Alberta through the Alberta Media Fund (AMF), towards our project costs. 



Thursday, March 3, 2016

Workshops (2:30 - 4:15 p.m.): Choose between TH1 and TH2
TH1     The Ross Rules: 10 Ways to Become a Better Writer with 
Gary Stephen Ross
When you write, you disclose your character, your judgment, and the depth and agility of your mind. Do you express yourself persuasively, forcefully, originally? Most publications – most businesses of all types – seek to convey excellence, quality and integrity. They want those characteristics to be evident in everything they produce. In an engaging workshop full of memorable lessons and specific examples, widely honoured writer and editor Gary Stephen Ross offers invaluable guidance to help you communicate more effectively.
Intended audience: Staff writers, freelance writers, editors
TH2     Expose yourself: Getting the most from Instagram with Gwendolyn Richards and John Halliday
Say so long to mediocre mobile images. Writer and photographer Gwendolyn Richards and creative director John Halliday share their tips on how to gain, grow and engage with an audience on Instagram. Learn how to utilize Instagram filters and tools – as well as a few handy photo-editing apps – to create and share images that influence and inspire.
Intended audience: Editors, designers, art directors, marketers

TH3 Speed Networking (4:30 - 5:00 p.m.) Sponsored by TC Transcontinental Printing
Take the stress out of networking. Join us for a lively half hour that will allow you to connect with new colleagues and build future relationships. Make sure to bring your business cards for a friendly game that will see you put your networking skills to use. Yes, there’ll be prizes!
Intended audience: Everyone

Cocktail Hour (5:30 - 6:30 p.m.)
Mix and mingle with colleagues, meet our speakers and enjoy a cocktail.

Alberta Magazines Awards Gala (6:30 p.m.) Sponsored by CDS Global
Celebrate the top achievements in Alberta magazines with an evening of dining and awards. Join us to congratulate the finalists and winners in 21 Showcase Awards categories, and to recognize the industry contributions made by our special Achievement Awards recipients.


Friday, March 4, 2016

Keynote: Now for the iPhone Addict from Dubuque with Jeremy Keehn
(9:00 - 9:45 a.m.)

Jeremy Keehn will draw on his experience as an editor at The Walrus, Harper’s Magazine and The New Yorker to discuss how magazines whose identities are deeply enmeshed with print are trying – sometimes failing – and increasingly succeeding at adapting to the Internet. Since The New Yorker launched a metered digital paywall in late 2014, traffic and subscription signups on its website have both increased. While the magazine’s traditional dedication to quality has been an important reason for this success, so too has the attention it is paying to when, where and how its stories are being published, read and publicized. Jeremy will explore the answers publications inside and outside the print world are finding to these questions.
Intended audience: Everyone

Keynote: 10 Digital Revenue Ideas You Can Launch Tomorrow with Ryan Dohrn
(9:45 – 10:15 a.m.)

Magazine sales expert Ryan Dohrn has built the revenue models for over 200 publishers. Dohrn will focus on digital revenue ideas that magazines of any size can use immediately in this tactical and practical talk. From paid content to website topic centres to selling videos, you will walk away with revenue ideas that have proven results! No fluff – only revenue ideas that are ready to roll.
Intended audience: Everyone

Session 1 (10:45 - 11:45 a.m.): Choose one session
1A       Insights, Strategy and the Competitive Landscape
 with Tricia Benn  
Smart publishers are renowned for their proximity to their readers’ expectations and needs. Today, collecting reader feedback and applying it strategically is critical in navigating the fiercely competitive landscape, strengthening your brand and growing advertiser revenue streams. Join Tricia Benn, managing director, Northstar USA, and learn the nuts and bolts of applying what you likely already know about your readers but haven’t yet acted upon. With over 20 years of publishing industry experience, Benn will guide you along the necessary path of regularly scheduled readership studies through to strategic wins.
Intended audience: Publishers, managers, marketers 
1B       The Digital Editorial Toolbox with Matthew McKinnon
“Code has been my life, and it has been your life, too. It is time to understand how it all works,” Paul Ford wrote in Bloomberg Business last year. Code is everywhere, including your newsroom (Word is code. Photoshop is code.) – and it’s important to more than just your web team. Now more than ever, you don’t have to write the stuff in order to really use it. Matthew McKinnon will show you how cloud technologies like Slack (team messaging), Trello (project management), Dropbox (storage) and others can establish closer collaboration and more efficient workflows among all departments right off the shelf – with further improvements just a few intuitive steps away. 
Intended audience: Editors, publishers, staff writers, art directors          
1C       Native Social Content and How to Reach Your Biggest Audience with Anthony Licata
As we say at Field & Stream, "you have to fish where the fish are." When it comes to the audience for any brand, that increasingly means social media platforms. With the decline of "portal sites" and the rise of social-media driven curration, it's more critical than ever to consider how to push out stories and content out across social channels--and this goes beyond the simple "link post." Native social content is a different way to tell the same stories, reach new and bigger audiences, drive engagement, and generate more impressions than ever for your advertisers. 
Intended audience: Editors, publishers
1D    Cultivating fluidity among your creative team with Tracy Ma
Eye-catching design is a mix of consistent use of graphic principals and bursts of rule-breaking brilliance. Tracy Ma, deputy creative director of Bloomberg Businessweek, will unveil ways to harness your strengths, and those of your design team, so your publication is more than just aesthetically pleasing, but one that triggers an emotional response from your audience. And she’ll illustrate how in order to create something wonderful, we have to be willing to fail. 
Intended audience: Art directors, designers
1E       Overcoming Objections from the Get Go with Ryan Dohrn
Learn how to handle the 10 most common media sales objections. Plus, throw out any objection you have heard this month and see how Ryan Dohrn will handle them as well. Your ability to handle objections and turn them into a sale is critical to your success as an ad sales rep. Come prepared to give your thoughts, too, as Dohrn helps you get into the mind of the advertiser and bring objections to a fast stop.
Intended audience: Ad sales staff, publishers 

Keynote Luncheon: Redesigning a Historic Brand with Michael Wilson (11:45 a.m.)
Over the course of its rich 114-year history, Popular Mechanics has undergone many transformations and interpretations. How can a magazine brand with a long history remain not only relevant, but feel vital and current to its audience? Creative director Michael Wilson will lead you through the magazine’s history, and walk you through the process of the recently completed redesign. Learn how he made decisions based on a mix of deep brand knowledge and gut instinct and how the redesign resonates across platforms. 
Intended audience: Everyone

Session 2 (1:30 – 2:30 p.m.): Choose one session 
2A       Practical Tips for Research on a Shoestring Budget
 with Tricia Benn
Demands for marketing resources today are at an all-time high. How do you deploy the funds necessary for significant and meaningful market research without exceeding already tight budgets? How do you design easy-to-implement readership or advertiser studies without breaking the bank? In this session, Tricia Benn, managing director, Northstar USA, will focus on specific tools and existing applications that will allow you to collect invaluable insights from your audience and then help you understand how to turn these into actionable activities. Case studies and live examples will be shared in an open forum, discussion environment.
Intended audience: Publishers, managers, marketers
2B       How to Develop a Digital Editorial Strategy with Matthew McKinnon
In the modern Internet age, your publication’s audience is also Netflix’s audience. Every other magazine, newspaper or broadcast website in the world is a mere click, tap or swipe away. You are competing with all of them and more for precious commodities: time and attention. This means you are not allowed to be boring; that you increase your chances of attracting – and keeping – a crowd by diversifying your content streams. From recorded podcasts to live-streaming video, special projects and social media campaigns, Matthew McKinnon will discuss the many ways to get your word out – and good habits to form around what to publish and when.
Intended audience: Editors, publishers 
2C      From Blogging to Writing and Back Again - Panel discussion
Blogging, in its early days, may have been taken a backseat to longer, more traditional magazine writing in terms of respect, but no more. Both are wildly popular ways of writing about food, fashion, politics and every other topic imaginable, and each medium has its place — as long as one is not mistaken for the other.  Join moderator Jennifer Hamilton and panelists Julie Van Rosendaal, Darren Krause and Dan Clapson in a lively discussion that will explore why each form is attractive and rewarding in its own way, about specifics of tone and voice, and how to transition between the two mediums. We’ll also discuss the specific roles and responsibilities of bloggers working with editors and vice versa, and the importance of understanding professional media ethics. 
Intended audience: Freelance writers, bloggers, editors
2D       Leveraging Design with Anthony Licata
Art directors know that design thinking sparks innovation. In this session, Field and Stream editor Anthony Licata shares tips on how art teams can share design competencies to work strategically with editorial teams. He’ll outline best practices for how to work outside the silo  - from concept to completion - to produce the best ever stories and issues.  
Intended audience: Art directors, designers 
2E      Storytelling for Custom Publishers with Maryam Sanati
Journalists once considered custom content the dark side of publishing. But in recent years, experienced editors, writers, art directors and artists have been drawn to attention-grabbing collaborations with custom clients. Together, they’re succeeding with a new vision for brand storytelling. They’re using their creativity to prove that great stories can come from anywhere. They’re engaging desirable communities across many channels – print, web, mobile, social, events – and doing so without traditional, hard sell messages. In this session, Maryam Sanati will take you through several case studies in custom publishing, deconstructing what separates success and failure in the new brand storytelling universe.
Intended audience: Editors, publishers, marketers, art directors

Session 3 (2:45 - 3:45 p.m.): Choose one session 
    Demystified Forecasting with John Milne
As the publishing landscape continues to evolve, financial planning becomes increasingly challenging. Keeping on top of multiple revenue streams with a variety of margins is no small feat. In this session, John Milne will deconstruct the budgeting process and provide publishers with a detailed overview of the steps required to create meaningful budgets that can be used as effective management tools over the course of the business year.
Intended audience: Publishers, managers, marketers
3B     How to incorporate video into your magazine brand with Michelle Kelly
In a rapidly changing media world, video is already the next big thing – and has been since advertisers realized the power of the viral video to capture attention. More and more magazine readers engage with brands through video, and it can be a challenge for print professionals to create a steady stream of quality content that’s also cost-efficient. This session, Michelle Kelly will share how the editorial team of Cottage Life magazine incorporates videos – with and without outside help – to enhance the reading experience and expand audience reach.
Intended audience: Marketers, editors, art directors
3C       Cultivating a Digital Audience with Long Form with Jeremy Keehn
For several years, aficionados of long form articles have been striving to convert the cachet associated with lengthy, stylishly written narratives, essays, and profiles into digital readerships. Some of the form’s early champions, like Byliner, have fallen by the wayside, but others, including traditional print publications, are finding ways to make it work. Meanwhile, well-funded, web-savvy upstarts like BuzzFeed are eagerly jumping into the game. Jeremy Keehn will assess this landscape and discuss the challenges, successes and potential for long narratives on the web.
Intended audience: Editors, publishers, writers
3D       Design Power Panel with Tracy Ma and Michael Wilson
Here’s your chance to be a fly on the wall while two of North America’s leading creative directors talk shop. Join creative directors Michael Wilson, Popular Mechanics, and Tracy Ma, Bloomberg Businessweek, as they discuss finding inspiration, managing and working with teams, cultivating talent and more. Moderated by Joyce Byrne. 
Intended audience: Art directors, designers
3E       Outsell Your Competition: What is Your D Factor? with Ryan Dohrn
Tired of being compared to your competition? Tired of selling against other media that offers rock bottom rate? What about those competitors that are just liars? Well, let me ask you this: What is your D factor? What is the one thing that makes you different from every other ad sales rep that will call on an advertiser today? For most ad sales people, the sales process is all about the media they are selling. What if you are the real reason people buy or don't buy? What if your approach has been wrong for years? Ryan Dohrn will help you identify your D factor and use it to your advantage.  
Intended audience: Ad sales staff, publishers

Wine and Cheese (3:45 - 4:30 p.m.) 
Power down and visit with colleagues over a glass of wine in the tradeshow room. We’ll be announcing the winners of the silent auction, so be sure to place your last-minute bids. 


Tricia Benn, Northstar’s managing director, has over 20 years experience developing strong brands, and utilizing diversified market research strategies to establish and build productive, profitable businesses. Prior to joining Northstar, Tricia founded and built a multimillion-dollar research practice for Rogers Media, developed in support of executives and marketers that specialized in insights-based programs, thought leadership and community panel programs. Tricia worked with dozens of leading Canadian publications, demonstrating the value of combining internal assets (editorial materials, events, digital media) with partner sourced and other external content to drive revenues and increase circulation. She is the proud recipient of the Marketing Research and Intelligence Association Award of Distinction, which recognizes those who have elevated the marketing, survey and public opinion research industry through leadership and achievement in their professional and personal lives.
Twitter: @triciabenn

Ryan Dohrn is the founder of media sales training firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 3,000 ad sales reps in seven countries. Ryan’s resume includes leadership roles at PennWell Publishing, Morris Publishing, Disney/ABC TV, Sinclair Broadcast Group and The New York Times Company. He is an Emmy Award winner, business book author, and has been featured in USA Today and on Ryan currently works on a monthly basis with over 75 media companies and their related sales and management teams. 

Jeremy Keehn is an editor and writer who has worked on the editorial staffs of The New Yorker, Harper's Magazine and The Walrus, and his publication credits include the Globe and Mail, Slate and The Awl. He won a gold 2015 National Magazine Award for Science, Technology and the Environment, for a feature in The Walrus. 

Michelle Kelly started working in publishing almost 20 years ago as the receptionist at Cottage Life. Since then, she has held various positions in the editorial department at the magazine, most recently being named editor-in-chief in July 2015. She is the recipient of several National Magazine Awards and Editors’ Choice Awards from the Canadian Society of Magazine Editors. Michelle lives in Toronto with her husband and two young children.
Twitter: @‪CotLifeStyle

Anthony Licata is the Editorial Director for Bonnier NY and the Editor-in-Chief of Field & Stream. He oversees the editorial staff and direction for the world’s two largest outdoor brands — Field & Stream and Outdoor Life as well as SAVEUR, Popular Science, and Popular Photography magazines. Licata has been with Bonnier for 15 years, earning Field & Stream nearly a dozen National Magazine Award nominations and two wins in the prestigious General Excellence Category in 2009 and 2014. Licata is a widely respected authority in wildlife and land conservation. 
Twitter: @AnthonyLicata

Tracy Ma is the deputy creative director of Bloomberg Businessweek, where she oversees the weekly production of the magazine from cover to cover. She also leads the art direction for the magazine’s annual Design Conference. Tracy’s work has been recognized by the Type Directors Club, the Society of Print Designers, D&AD, Print Magazine’s 20 under 30 and Complex magazine’s 25 Young Designers to Watch. She lives in Chinatown, New York.
Twitter: @tracy_ma

Matthew McKinnon is an editor, writer and designer based in Toronto. He has mostly worked on the web since 2005, when he became a producer of From 2009 to 2015, he was the online editor of The Walrus. Midway through his tenure, Matthew planned, designed, and launched, a vastly more ambitious – and successful – website than its predecessor. He is a past attendee of The Banff Centre’s literary journalism program, and a former instructor of web journalism at Ryerson University’s Chang School. Matthew is the fortunate winner of six gold National Magazine Awards, evenly split between writing and design.

John Milne is vice-president, Media Services of EquiSoft, the Montreal-based developer of the PublisherElements suite of Audience Development and Management tools. John leads the team that enables publishers to handle all means of audience engagement through individual reader records across multiple platforms. He is also president and owner of Breakwell & Company – a publishing consulting firm with clients across Canada. Over a 35-year career in business publishing, John won a number of Kenneth R. Wilson Awards as well as launched many award-winning publications for both Maclean Hunter Limited and Rogers Publishing. As senior vice‐president, Business & Professional Publishing at Rogers he lead Canada’s largest and best‐known Business Media brands – both English and French – through the transition from print to multiple platforms. Since 2013 he has co-authored – with D.B. Scott – three White Papers on the history, evolution and future of the Canadian Business Media industry for Magazines Canada. 
Twitter: @milneja

Gary Stephen Ross has earned a reputation as one of the most admired writers and editors in Canada. He began contributing to Toronto Life while studying English at the University of Toronto, and was soon freelancing for Maclean’s, the Globe and Mail and Saturday Night, as well as editing books by such legendary mentors as CBC host Peter Gzowski and Saturday Night editor Robert Fulford. He was editor-in-chief of Saturday Night magazine from 2004 to 2006. From 2006 to 2012 he was editorial director of Transcontinental Media West and editor-in-chief of Vancouver Magazine. More recently he’s been an editor-at-large for The Walrus and helped launch Modern Farmer. His own journalism has earned half a dozen National Magazine Awards. He has also worked as a book publisher, screenwriter, copywriter, ghostwriter, teacher and communications consultant.

Maryam Sanati is the editorial director of special projects at St. Joseph Communications in Toronto. The company’s portfolio – which includes award-winning brands such as Toronto Life, FASHION Magazine and the Torontoist – has an annual readership of more than 8.5 million readers in print and 14.5 million online. In her role, Maryam leads a diverse range of journalistic and audience engagement strategies, chiefly special interest publications for Toronto Life; custom publications for Toronto Pearson Airport and Birks; and, exhibitions and experiential content for a variety of clients. Recently, she led a team of writers, editors, art directors and visual artists in creating a dynamic range of content for the National Music Centre, opening in Calgary later this year.

Michael Wilson spent his senior year of high school in Newport, Rhode Island telling people he was going to school at Drexel University in Philadelphia so they would instantly start singing the theme song to The Fresh Prince of Bel Air. Michael once loved that song. He does not now. After University, Michael landed a job at an upstart music magazine called Decibel, whose writing about heavy metal and punk the New York Times once referred to as "erudite". He bounced around from business titles, to freelance, back to music at Guitar World and eventually landed a job at Esquire, where his education truly began. After a crash course in editorial history and process he took a big leap and became the design director of Philadelphia magazine, in the city he so dearly loved. He spent two years refining his process when the phone rang and the opportunity to return to New York presented itself. With his new found knowledge and an enthusiasm that can only be attributed to his youth, he began at Popular Mechanics, where he has just recently finished putting his humble stamp on the storied 114 year-old brand. 
Twitter: @mcalvinwilson


Joyce Byrne is Avenue magazine Calgary's publisher. Previously she held positions as Vice President and Associate Publisher of Venture Publishing, consulting publisher to Eighteen Bridges, and publisher of This Magazine. She currently serves as president of the National Magazine Awards Foundation and was a director of Magazines Canada from 2002-2012 chairing their professional development committee as well as serving on numerous others.
Twitter: @joyce_byrne

Dan Clapson travels the country discovering what makes Canada’s food scene great. He writes for many publications, including the Globe and Mail, Avenue, Food Network Canada, and Culinaire. Dan also appears on news and radio programs across Canada including CBC Radio, CityLine and Global Calgary as their restaurant correspondent.
Twitter: @dansgoodside

Jennifer Hamilton got her start at CBC TV in Regina, but a job at a city magazine and the promise of better weather and sushi lured her to Vancouver, where she began her 18-year career in magazine publishing that eventually brought her to Calgary. She has been with Avenue Calgary for 10 years and as executive editor, oversees the magazine as a whole and is particularly dedicated to all things edible and drinkable. Jennifer balances her calorie-rich interests by owning a lot of sporting gear – which she even uses sometimes. 
Twitter: @JenntotheH

John Halliday started out as an art director after completing his education in classical drawing, graphic design and photography. He now works at Venture Communications as Arlene Dickinson’s creative director. John has worked with photographers and videographers across Canada for 20 years, winning international awards with them while keeping a pulse on innovation throughout the industry.
Twitter: @Touchpainter

Gwendolyn Richards is a food writer and photographer, the author of Pucker: A Cookbook for Citrus Lovers, and the blogger behind Patent and the Pantry where she chronicles her love of food, photography and very shiny shoes. She was named by Eat North one of the 15 Instagram feeds to follow and is hard pressed not to pull out her phone to take a few shots before eating something.
Instagram:[email protected]
Twitter: @gwendolynmr

Darren Krause is Managing Editor at Metro Calgary where he oversees the day-to-day local editorial content on multiple platforms. Krause has also worked as a freelance writer and editor. His magazine work includes, Today’s Parent, Explore, Alberta Venture and West among others. He has worked with popular bloggers, including Mike Morrison and Dan Clapson to bring their talents to mainstream print products. 
Twitter: @‪Metro_DK

Julie Van Rosendaal is the author of seven bestselling cookbooks, with an eighth coming out this spring. For the past decade, she’s been the food and nutrition columnist on the Calgary Eyeopener on CBC Radio One. She’s also the food editor of Parents Canada magazine, contributing food editor at Western Living and a freelance writer who contributes regularly to publications in Calgary and across Canada. Many know Julie from her popular food blog,
Twitter: @‪dinnerwithjulie


The single biggest gathering of magazine professionals in Western Canada takes place in Calgary on March 3 & 4 2016, where more than 300 participants will hear from industry partners and attend targeted professional development sessions with industry trailblazers.

Every spring the Alberta Magazines Conference and Awards Gala connects the province’s publishers and magazine creatives with Canadian and international publishing leaders to celebrate excellence, explore innovative ideas and continue the evolution of the industry.

Thank you to the following 2016 Alberta Magazines Conference Sponsors:

Banner Sponsors:

CDS Global

As a leading provider of outsourced business processes to media companies across Canada and the world, CDS Global delivers innovative and flexible subscription management, digital entitlement, eCommerce, business intelligence and reporting, customer service and marketing solutions. CDS Global’s multichannel model enables you to reach your audience in new ways through digital and e-media offerings that help you monetize the digital revolution and extend your brand.

Founded in 1972, CDS Global is a wholly owned subsidiary of Hearst and employs 2,200 people worldwide. With offices in Markham and Montreal, CDS Global serves businesses across Canada in both English and French, and delivers services worldwide to clients in the United States, United Kingdom and Australia.

EquiSoft PublisherElements

EquiSoft’s PublisherElements is a modular suite of Audience Management tools designed to help publishers manage every element of their content management and circulation operations.Driven by a single Reader Record with user-defined activity fields the publisher can track and monetize each and every point of a reader’s engagement, including print magazines, websites, e-newsletters and more. The multiple means of Reader Engagement encourages the development of social media tools while Subscription Fulfillment capabilities can be supplemented by EquiSoft’s fully bilingual Call Support Centre. EquiSoft’s 20-plus years of database development and management experience provides publishers with access to the leading critical thinking and technology required to help them better serve their readers across the rapidly evolving publishing landscape.

Mitchell Press

Privately owned and operated since 1928, Mitchell Press is the one of the largest commercial heat-set web printing companies in Western Canada. Located in Burnaby, British Columbia, Mitchell Press produces a wide variety of commercial print projects within a strict environmental framework for clients throughout Western Canada and the Pacific Northwest. The high quality, superb service and fast turnaround that customers receive comes from a lifetime of experience and a commitment to innovation and integrity.

Feature Sponsors:

Magazines Canada

Magazines Canada is the national trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. French and English member titles offer a wide range of topics including business, professional, news, politics, sports, arts and culture, leisure, lifestyle, women and youth, made available on multiple platforms. The association focuses on government affairs, services to the advertising trade, circulation marketing and the development of career skills for and the recognition of excellence among the people who work in Canada's magazine media.

TC Transcontinental Printing

Founded in 1976, TC Transcontinental Printing is now the largest printer in Canada and the leader in magazine printing. We also produce commercial products, books, retail flyers, newspapers, packaging products and in-store signage. Additionally, we are Canada’s leading provider of digital media solutions featuring innovative print combined with multiplatform strategies that generate results. We help customers maximize ROI by smartly incorporating print with media, digital and interactive, helping publishers and marketers deliver their content through the right media at the right time. Constantly strengthening our print and digital assets, our goal is to help customers better attract, reach and retain their target audiences through our unique, client-focused offering that combines mass and tailored solutions.

Contributing Sponsors:

Burke Group

Burke Group makes your publication process stress free! Burke has been a print industry leader for over 100 years and has worked tirelessly to become a true one-stop shop for our customers. We run a top-of-the-line mail house with experienced, Canada Post Expert branded staff, and a celebrated design department. We work daily to make our customers’ publishing process simple, fast and consistent from conception to completion.

From partnering with small companies, to working with larger publishers, juggling complicated distribution lists – Burke is here to make your magazine a success! We are Edmonton’s leading media supplier, and whatever your goals, we are your single source partner!


CentralWeb is a commercial heatset web printer with production facilities in Calgary and Edmonton. With six press lines, state of the art prepress, Bindery and in-house mail, we are able to offer a wide range of complete print services. Since our inception in 1967, we have been committed to the success of our customers by providing high quality products and service.

JuneWarren-Nickle’s Energy Group (JWN)

JuneWarren-Nickle’s Energy Group (JWN) is Canada’s oldest and most recognized source for oil & gas information, providing authoritative print and digital publications, data sets, maps, charts, directories, industry events and conferences, and specialized consulting services. Its flagship monthly magazine, Oilweek, was launched in 1948 and the Daily Oil Bulletin has chronicled the oil and gas industry since 1937. Other magazines are Oilsands Review, New Technology Magazine and Alberta Construction Magazine.  JWN, with offices in Calgary and Edmonton, is a unit of Vancouver-based multimedia corporation Glacier Media Inc.

Lowe-Martin Group

The Lowe-Martin Group works with publishers of more than 275 magazine titles. We do not compete with them by publishing our own magazines. Instead, we develop solutions that include a consistent, high-quality product, a reliable and specialized service team, worry-free production, and a business partnership focused on publishers’ ongoing success.

We provide a full range of services in-house: data, prepress, print, binding, inkjetting, polybagging, and mail preparation.
Magazines are your business; helping you succeed is our business.

The Magazine Manager

The Magazine Manager® is the flagship brand of Mirabel Technologies Inc., a privately held software company headquartered in Fort Lauderdale, Florida, with representatives throughout the United States, Europe and India. Mirabel Technologies’ cloud-based software for today’s multi-media publishers includes: The Magazine Manager®, The Newspaper Manager™, Digital Studio® and FlipandShare™.  The Magazine Manager® is a complete publishing management system integrating CRM, Ad/Order Entry, Production, Comp List Management and Invoicing, combined with Mirabel’s Digital Studio® for Online Pagination, Digital and Tablet Editions.  FlipandShare™, Mirabel’s latest offering, is a digital edition creation software. We can change the way you do business by integrating your entire publishing workflow with one web-based system, along with over 12,000 magazines, newspapers, websites and events worldwide.

McAra Printing

In 2015, two of Alberta’s largest printers joined forces with the merger of McAra Printing and Unicom Graphics. McAra’s extensive lithographic and UV printing; comprehensive bindery; and security printing background perfectly complements Unicom’s considerable digital print; lamination; wide-format; direct mail and fulfillment experience. McAra Unicom is committed to being Alberta’s leading full-service offset and digital printer specializing in magazines and commercial printing. Our state-of-the-art Heidelberg 10 colour UV perfecting press with high-speed inline sheet inspection makes short work of long magazine runs and gives publishers unprecedented access to a wide range of special finishes and effects with assured quality. Our comprehensive in-house bindery, mailing and fulfillment service ensures your magazine is on-time and on-budget.

Star Press

You may think that Star Press, with its roots in the newspaper industry, is an unlikely magazine printer. In fact, Star Press, located in Wainwright Alberta, has dedicated 29 two-sided printing units to ultraviolet ink technology, which allows us to provide magazines with a low-cost print option. We’re able to print up to 96 pages of a smaller format magazine in a single pass. We have in-house equipment to gather, stitch and trim for full finishing. As a result, our turnaround is typically less than 3 days. Ultraviolet doesn’t provide the same glossy finish as heatset printing, but if you’re looking for a cost-effective alternative, contact us to see what we can do with glossy paper. Ultraviolet is the future of newspapers, and we also think it has a place in the magazine industry. We now offer low-cost, on-press high-speed ink jet as well as a recently installed high volume poly bagging machine

Media Sponsors:

AirdrieLife, Alberta Venture, Alberta Views, Avenue Calgary, Avenue Edmonton, Canadian Scrapbooker, Citizen Pet, City Palate, Farming for Tomorrow, Highline Magazine, Lethbridge Living, Prairie Journal, The Tomato, Western Horse Review, Windspeaker



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Contact Us

Alberta Magazine Publishers Association
#304, 1240 Kensington Road NW
Calgary, Alberta T2N 3P7

T: (403) 262-0081
F: (403) 670-0492
E: Alberta Magazines

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Our Funders

AMPA acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, as well as the Government of Alberta through the Alberta Multimedia Development Fund (AMDF) towards our project costs.

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