AMPA seminar on why the advertising industry wishes it was in the magazine business
Join the Alberta Magazine Publishers Association for the March 20 seminar "Why the advertising industry wishes it was in the magazine business" with Tom Gierasimczuk, director of audience development at Canada Wide Media.
After two years at the helm of Marketing magazine, Canada’s advertising and media source, Tom Gierasimczuk has profiled the business models of everyone from Michael Einser to the guys from Vice Media. His conclusion (and vital advice to magazine publishers): authentic communication is the gold standard in a world where ad agency “campaigns” often fail to connect with audiences, prompting marketers to search out editorial techniques to get the job done.
Tom will present his review of a fragmented marketing landscape that finally favours the publishers that get it with opportunities to offer not just “ad space,” but nimble marketing services that steal market share from agencies and build new client-direct relationships.
Tom Gierasimczuk is the director of audience development at Vancouver-based Canada Wide Media and editor-in-chief of BCBusiness magazine. Prior to that he was editorial director at Rogers Media-owned Marketing magazine in Toronto and at Calgary-based RedPoint Media Group, where he was named Editor of the Year in 2010 by the Alberta Magazine Publishers Association. He sits on the leadership board of the Canadian Marketing Association and consults for the U.S.-based Content Marketing Institute. Get in touch @gierasimczuk.
Date and Time: March 20, 2013 (10:00 - 11:30 a.m.)
Location: Edmonton, Stanley Milner Library (room TBD)
Cost: $15 AMPA Members; $25 Non-members
You should also register for Tom's March 19 (1:00 - 2:30 p.m.) webinar "Give your audience and advertisers more." Learn more about the webinar.