| November 2010 | MagaScene Newsletter 77 |
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AMPA’s Adventures at LitFest and More October was a busy month for AMPA. Here are the highlights… Power of Magazines Ad Campaign from Mags Canada Could Benefit You Paper No More Synchronicity Goes Digital Is There a Strategy for That App? Digital Editions Today Bursaries a Benefit with Mags Canada School for Circulation FreeFall Chapbook Winners Launch November 18 Tax Matters for Freelancers November 25 Cannes Reel Fundraiser with CMA November 30 Fine Art of Schmoozy at Latitude 53 December 4 Alberta Literary Awards Oilweek's Class of Rising Stars FreeFall Prose and Poetry Contest
Communications Coordinator, Alberta Conservation Association Web Traffic Coordinator, RedPoint Media Group
REVIEW AMPA's Adventures at LitFest and More October was a busy month of back-to-back events for AMPA. We sponsored magazine-themed LitFest sessions with Andrew Potter and Lawrence Scanlan in Edmonton, and participated in a Joint Marketing Initiative event featuring John Jantsch. We also enlightened journalism students about the magazine industry with a panel discussion at SAIT that included Kathe Lemon (Editor, Avenue Calgary), Laura Pellerine (Editor, Where Calgary), Bruce Masterman (Assignment Editor, West) and Jennifer Schmidt-Rempel (Managing Editor, Lethbridge Living). Our magazine displays at Vertigo Theatre in Calgary during Wordfest and at the Edmonton Public Library for LitFest were well received by the public. We thought we'd share a couple of quotables from our LitFest sessions, “On Blogging and Op-Ed Columns” with Andrew Potter and “Creating a Winning Magazine Feature" with Lawrence Scanlan:
NEWS Power of Magazines Ad Campaign from Mags Canada Could Benefit You [Magazines Canada press release November 15, 2010] Magazines Canada has launched three new advertising campaigns that will remind the advertising community and industry influencers about the power of magazines. “As today’s consumers and business leaders become harder to reach in meaningful ways, magazines more than ever have powerful stories to tell,” said Gary Garland, Executive Director of Advertising Services at Magazines Canada. “Member support of these new ad campaigns will remind the advertising community and industry influencers that magazines are not only open for business but a must-buy.” The first of these campaigns, a “torn insert,” will run in Marketing and Marketing QC, and is set for release in the November 22 issue (street date November 15). The die-cut insert looks like a ripped page in a magazine. The campaign leverages the high percentage of consumers who tear ads out of magazines for future reference. The second consumer-based ad campaign features a series of whimsical ads that begin with “Dear Magazine Reader.” The ad then apologizes for magazine ads being so successful at prompting purchase. Each ad ends with, “We’re sorry we’re so engaging.” Members will also be able to create their own customizable version of the ad based on their own experiences. Transforming the bedroom and bathroom into the new boardroom, the third campaign, geared specifically to business media titles, promotes the power of magazines in keeping business decision makers in the know—wherever they are.
In addition to the print ads, online ads will also be available for consumer and business media campaigns. An overrun of inserts will also be made available to members on a request basis for use as bookmarks in magazine copies sent to advertisers as comps or proof of performance. All campaigns have been developed by doug and serge agency in both French and English and will be available for Magazines Canada members under the Members’ Download Library.
Paper No More "Doing our part to ensure planetary health…Synchronicity magazine transitions to an entirely digital format" Longtime AMPA member magazine Synchronicity magazine is ceasing all paper copies and transferring to a digital online only format. The following excerpts from their press release describe the shift:
Is There a Strategy for That App? Digital Editions Today Many magazine publishers had only just warmed to the concept of a digital edition when, as always, along came new technology to further complicate things. In response to the advent of various mobile devices, the magazine industry now has to sort out the best format and content for these digital editions. This excerpt from D.B. Scott's Canadian Magazines blog summarizes a recent eMedia Vitals article with a few key app strategies:
Read the full article to learn more Bursaries a Benefit with Mags Canada School for Circulation Magazines Canada now has a limited number of bursaries available for the next School for Circulation taking place February 4-8, 2011 at the Pillar and Post Inn in Niagara-on-the-Lake, Ontario. With a Magazines Canada school bursary, you can receive up to a 50% discount on the member tuition. Don’t miss this opportunity! Plus, if you're coming to the school from outside the GTA, your travel to and from Niagara-on-the-Lake is also eligible for 50% reimbursement. In order to qualify, your magazine must be a Magazines Canada member in good standing with a circulation of under 50,000. One per magazine. Hurry! The School for Circulation is a must for any magazine that wants to sell more magazines. Space is limited. Register today!
Learn more about the Magazines Canada School for Circulation, or contact Program Manager Gwen Dunant.
EVENTS FreeFall Chapbook Winners Launch November 18, 2010 Join FreeFall for an evening to celebrate the launch of the winners of our Chapbook Prose and Poetry contest. When: Thursday, November 18 at 7:30 PM Where: Owl’s Nest Bookstore 815 – 49 Ave SW Calgary Readers: Juleta Severson-Baker, from her book A Hundred Pelts and Madelaine Wong, from her book Flee the Rising Sun A wine, cheese and autograph session will follow the readings. Chapbooks available for purchase at Owl’s Nest Bookstore.
Tax Matters for Freelancers November 25, 2010 The Calgary Association of Freelance Editors (CAFE) will discuss tax matters for freelancers at their quarterly meeting Thursday November 25. Sign-in starts at 6:30 pm. Program starts at 7 p.m. Refreshments and networking until 9 pm 455 6th Street S.W, Calgary
Cannes Reel Fundraiser November 30, 2010
The Calgary Marketing Association (CMA) presents the Cannes Reel of the world's best (and funniest) commercials at a fundraising event for the National Advertising Benevolence Society (NABS). Not only is this event sure to entertain, it will also serve as the CMA's annual Christmas party - in other words, this is an invaluable opportunity to network with the media, marketing professionals, and creative agencies. Flames Central (219 8th Avenue SW, Calgary) has been booked for this private event, so be sure to purchase your advance tickets at www.calgarycma.com/events The doors open at 5pm, food (included with your ticket) served from 6pm-7pm, and the screening starts at 7pm. Non-member: $149 Association member: $49* Students: $29 *CMA has kindly extended their association rate to AMPA members. If you are an AMPA member and intend to purchase tickets for the event, please contact ampa@albertamagazines.com for the discount code. *** The Alberta Magazine Publishers Association is a proud sponsor of the Cannes Reel Fundraiser ***
The Fine Art of Schmoozy December 4, 2010 Schmoozy is what the fine art of having a good time is all about: the perfect mix of an art auction, live music, great food and drink, and fabulous company. On December 4 Latitude 53 Contemporary Visual Culture (Edmonton) presents its 12th annual winter fundraiser, The Fine Art of Schmoozy, from 8 PM until the glasses run dry. Enjoy smooth music, even smoother cocktails, and bid on fabulous works by established local artists in the exclusive silent auction. Some of the artists featured in this year's auction include: Allen Ball, Brenda Draney, Marc Siegner, Patrick Higgins, Raymond Beisinger, and many more. Get your tickets now, $25 each, before they're gone. Tickets are available in person at Latitude 53 (10248 106 St, Edmonton, AB) or online at http://www.latitude53.org/schmoozy. *** The Alberta Magazine Publishers Association is a proud sponsor of The Fine Art of Schmoozy ***
AWARDS/CALLS FOR SUBMISSIONS
Alberta Literary Awards Deadline to apply: December 31, 2010 After 30 years of supporting and promoting writers in the province, the Writers Guild of Alberta (WGA) is preparing to celebrate another successful year with the 2011 Alberta Literary Awards. Writers from across Alberta are invited to check out and submit to this year’s award categories. The deadline for submissions to the Alberta Literary Awards is December 31, 2010. Submissions are evaluated on originality, creativity, and quality of writing, as well as appropriate fit within a category. The winners will be announced at the 2011 Alberta Book Awards Gala on June 11, 2010 in Calgary. The Alberta Literary Awards will be presented in conjunction with the Book Publishers Association of Alberta’s (BPAA) Alberta Book Publishing Awards and the Writers Guild of Alberta’s 30th Anniversary Celebration. For full award details, visit www.albertamagazines.com/news_and_events/contests.php#LiteraryAwards
Oilweek's Class of Rising Stars Deadline to apply: December 31, 2010 In 2007, JuneWarren-Nickle’s Energy Group started its search for its first class of Rising Stars. Looking for the brightest and the best up-and-comers in the Canadian oil and gas industry, nominees are judged on a range of criteria, including professional achievements, experience, leadership, and community involvement. Rising Stars are profiled -- earth scientists, engineers, financial wunderkinds, and business luminaries -- in the May issue of Oilweek magazine. If you know someone who has made outstanding contributions to the Canadian oil and gas industry, Oilweek wants to hear from you. For full nomination details, visit www.albertamagazines.com/news_and_events/contests.php#OilweekRisingStars
FreeFall Annual Prose and Poetry Contest Deadline to apply: December 31, 2010 FreeFall, “Canada’s Magazine of Exquisite Writing,” is currently accepting entries for their Annual Prose and Poetry Contest. Douglas Glover will be the guest editor/ judge for this contest issue. Douglas won the 2006 Writers’ Trust of Canada Timothy Findley Award and the 2003 Governor General’s Award for Fiction among other literary awards. Mailed entries, of a maximum 3000 words prose or 5 poems, must be received on or before December 31, 2010. There are over $1100.00 in prizes to be won, and winners will be published in FreeFall (Volume XXI Number 1). Shortlisted entries may be selected for publication to round out the issue and will be paid the standard page rate.
JOBS Communications Coordinator Alberta Conservation Association (posted November 10, 2010) Deadline to apply: November 28, 2010 The Alberta Conservation Association is looking for an experienced communicator to assist with preparing and promoting written communications for a variety of media including advertising, print publications, the web, facebook and twitter. To be considered for this opportunity you must possess a degree or diploma in Communications/Public Relations, Journalism (equivalences will be considered) with a minimum of three years progressive experience in Communications.
Web Traffic Coordinator RedPoint Media Group (posted November 8, 2010) Deadline to apply: Friday, November 26, 2010 RedPoint Media is currently seeking an individual for the position of Web Traffic Coordinator. This role reports to RedPoint’s Sales Resource Manager. This position provides a large variety of services within the Sales and Production departments. Applicants require strong computer skills; knowledge of Adobe Creative Suite would be an asset. You must be a strong team player with good people and communication skills. You should be self-motivated, able to work autonomously, and a good problem solver. |
To UNSUBSCRIBE from MagaScene, please send an email with the subject "UNSUBSCRIBE" to ampa@albertamagazines.com. MagaScene is written and compiled by Rebecca Lesser. To be in included in the next issue of MagaScene, please send an email to ampa@albertamagazines.com.
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