Get Outta Here – Last Chance to Read & Win a Stay in Canmore!

The holiday season is creeping up; it’s the perfect time to buy gift subscriptions for all your loved ones! There is an Alberta magazine for everyone. PLUS, for every sub you buy, you get one entry to our Read & Win contest for a weekend getaway to Canmore at the Blackstone Mountain Lodge or Mystic Springs Chalets & Hot Pools, courtesy of Bellstar Resorts and Travel Alberta. You’ll even get dinner and spa time!

It’s easy. Just subscribe at www.albertamagazines.com, and you’ll be automatically entered to win. And, you’ll get a free t-shirt or notebook. What more could you want?

Not ready to subscribe? Then just head over to Chapters or any independent retailer, and buy a single issue of a participating Alberta magazine. Then go online to www.albertamagazines.com and enter to Read & Win with your receipt info.

Word People Attempt to do Math

October is ending and we bid adieu to another ultra successful Read Alberta Magazines Month (RAMM). We want to thank everyone who subscribed or bought an Alberta magazine, came out to an event or panel, picked up magazine samples, or inquired about Alberta magazines and the association. The Read & Win contest is still on until November 15th. Enter today!

- 2500+: Alberta magazine samples distributed.
- 360: Number of people that attended our parties in Calgary (Art Central) and Edmonton (Latitude 53).
- 150: People who attended education panels at deVille Coffee, SAIT Polytechnic, Grant MacEwan College, and Mount Royal College.
- 1: Papercut suffered by AMPA staff and volunteers (75% decrease from 2007).
- 10,000: Thank yous to: Alberta magazine publishers; subscribers and supporters of Alberta magazines; exhibitors and vendors; volunteers—your enthusiasm and participation led to the most successful RAMM yet!

Magazines=Money. Mags show highest ROI over other media.

Are you an advertiser looking for the best return on investment? You'd do well then to advertise in magazines. According to a study posted in MediaDaily News by Marketing Evolution, magazines are the most cost-effective medium, beating out TV (which gets the most ad dollars) and online in both brand familiarity and intent to purchase.

In terms of brand familiarity, magazines reached 181 people per $1000 compared to 100 for TV and 101 for online. In terms of dollars, advertising in magazines cost $1.40 per capita to increase brand familiarity, versus $2.61 for TV and $2.58 for online.

Magazines came out on top in terms of purchase intent, influencing 145 people (compared to 100 for TV, 68 for online). In terms of the cost to create such impact, magazines cost $1.23 per person, versus TV's $1.77 and online's $2.61.

Alberta Mag Industry worth Millions

The magazine publishing industry is thriving, leading periodical publishing in the prairie provinces. A study by Rowland Lorimer and Associates found that the industry in Alberta is now larger than periodical publishing in BC, where historically, the reverse was the case. There are about 200 magazines currently published in Alberta. Lorimer used Statistics Canada data and surveyed 72 magazines, collecting financial, circulation, staffing and qualitative data. Major findings include:
- The 2008 value of the Alberta magazine industry is estimated at $83.4 million in revenues.
- The industry contributes 829 full-time jobs and $35 million to the wage economy.
- Alberta’s share of the prairie provinces’ is 40%.
- Advertising accounts for 92.7 percent of magazines’ revenue.

Events

Find out more event details on AMPA's Event page.

- October 18 to November 2, 2008 - Nightmares at UPPERCASE

- November 8, 2008 - Other Voices and Notebook launch party

- November 30 to December 2, 2008 - Unlimited Magazine presents the Unlisted Summit

Jobs

Check out these current job opportunities and more on AMPA's Job Board.

- Managing Editor(s) - Frog Inc. Publishing

- Subscriber Services Manager - RedPoint Media

- Editorial Intern - Avenue Magazine

- Web Intern - Avenue Magazine

- Sales & Marketing Coordinator - RedPoint Media Group

- Credit Manager - RedPoint Media Group

- Marketing/Trade Show Coordinator - JuneWarren Publishing

Contests

Read & Win! Find out how you can win one of two trips to Canmore's Blackstone Mountain Lodge or Mystic Springs Chalets & Hot Pools, courtesy of Bellstar and Travel Alberta.

Howard O'Hagan Award for Short Stories
Deadline for submissions: December 31, 2008
The Writers Guild of Alberta invites authors, publishers and other interested parties to submit published short stories by Alberta authors to the Howard O’Hagan Award for Short Story.

The Howard O’Hagan Award for Short Story will be awarded to a short story by an Alberta author published in 2008 (in an anthology, magazine or literary journal). $500 will be awarded to the winning entry.

Submission guidelines and entry form at: www.writersguild.ab.ca

FreeFall's 2008 Annual Prose and Poetry Contest
Over $1000 in prizes.
Deadline for submissions: December 31, 2008
Contest judge: Austin Clarke, Wordfest 2008 distinguished author, winner of the 2002 Giller Prize, the 2003 Commonwealth Writers Prize and the 16th Annual Trillium Prize.

Details at: www.freefallmagazine.ca

To UNSUBSCRIBE from MagaScene, please send an email with the subject "UNSUBSCRIBE" to ampa@albertamagazines.com.