Bundle Up!Good things come in bunches. The proof is in the package. And a bundle of magazines is better than one. This holiday season, bundle up with Alberta magazines! Having trouble finding the perfect gift for friends and family? Alberta magazines will save the day. Choose from one of our fail-safe bundles, grouped by area of interest. Find the perfect gift for the business mogul/food & wine/arts & culture/sports/animal lover in your life. Subscribe to two mags from your choice bundle and get 15% off, or subscribe to three mags and get 25% off! AMPA will send your giftee a card AND a beautiful, handmade AMPA magnet by December 25th, and they’ll receive their magazines in time to cure their January/February doldrums. Bundle Up!* Here's how it works: 1. Just choose from the list below (magazine details here) Act now--we hate to remind you, but time’s running out!
Arts and Literary Bundle
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Demise or Paranoia? Why Magazines Will SurviveDespite the gloomy news of major American magazines and some highly successful Canadian ones closing shop, Canadian magazines are not doomed, even in these rough economic waters. Canadian Magazines blogger D.B. Scott offers his opinion why: “Creative solutions aren't easy even in the best of times, but we've found them before and will find them again. Belt tightening is in this year. But panic won't do any of us any good.” Toronto Life editor Sarah Fulford agrees. In a talk at Ryerson’s Dean’s Lecture Series, says that the death of print doesn’t necessarily mean morbid news for magazines. Speaking on the topic “In Defense of Magazines: Why They Matter in a Digital Age,” Fulford spoke to the importance of the magazine medium’s tactile properties, and why mags matter despite the influx of stuff on the web. Magazines matter “when they’re indispensable, irresistible, relevant and current.”
Fact: Research Supports Optimistic OutlookThe new Magazine Fact Book, compiled by Magazines Canada has arrived and is a veritable treasure trove of industry trends, research, statistics, and facts, created specifically for the media agency community and magazine advertising sales professionals. The book also provides links to additional information and is searchable by keyword. Convenience at your fingertips? You bet. Here are some quick facts: - In the past five years there were 337 Canadian consumer magazine launches. In 2007 alone, there were 54 launches. - Canada has the largest number of magazines per capita when compared to countries such as France, Japan, US, and the UK. - Given a choice, Canadians prefer Canadian content, with information in Canadian dollars and geographically accessible products and services. 90% of Canadians feel that US magazines don’t effectively cover Canadian issues. - magazine ad index below CPI (consumer price index) – for the past 10 years, magazine ad revenue growth has outpaced ad page growth by 1.5% a year on average. CPI on the other hand, averaged 2.1 percent growth. Mags and Ad Agency Sell to Ad AgenciesMagazines Canada is teaming up with agency Zulu Alpha Kilo to promote magazines to agencies and advertisers. “The Canadian magazine industry is doing very well serving its readers and advertisers,” said Gary Garland, Magazines Canada executive director, advertising services. “But in this [economic] climate, we determined we needed a strong new promotional tactic to make that point.” But it won’t be a straightforward endeavour, says Zulu founder Zak Mroueh. “We’re talking to advertisers and media people—a very cynical audience. You have to talk to them in a way that’s very intelligent and to-the-point, but unconventional as well. Consumers are a tough audience, but the industry is an even tougher audience.” Save the Date!Alberta Magazines Conference set for March 19 & 20, 2009 |
People and PlacesAvenue Edmonton Welcomes Rob Machida
Kent Bruyneel Joins the Unlimited Team
Venture Publishing Welcomes Nick Jamison
Eventsfilling Station presents the Flywheel Reading Series Every first Thursday of each month, filling Station presents a series of engaging readers. The event is free and open to the public. Thursday December 4, 2008 Pages, 1135 Kensington Road NW, Calgary 7:30pm
FreeFall 2008 Poetry & Prose Contest For more information and entry forms, please visit http://www.freefallmagazine.ca/contest.html
Calgary’s Child presents Celebrate Christmas in Calgary Tuesday, December 23, 2008 The Olympic Oval, 2500 University Drive NW, Calgary Sponsors: Calgary’s Child Magazine, 88.9 Shine FM, KSPS, Olympic Oval, Impark, Calgary CO-OP, CTS Calgary
Job OpportunitiesCheck out these current job opportunities and more on AMPA's Job Board. - Managing Editor - Avenue Edmonton Magazine - Editorial Internship - up! Magazine – RedPoint Media Group - Managing Editor - Frog Inc. Publishing & Marketing - Graphic Designer - Dakota Design & Advertising - Art Director - Dakota Design & Advertising - Editor - Alberta Country Magazine - Editorial Contract Position - Canadian Wine Annual - RedPoint Media Group
To UNSUBSCRIBE from MagaScene, please send an email with the subject "UNSUBSCRIBE" to ampa@albertamagazines.com. |
Planning is well underway for the 2009 edition of the Alberta Magazines Conference. Noted speakers such as Al Zikovitz with Cottage Life magazine, Stephen Osborne with Geist magazine, Matt Blackett with Spacing magazine and Donna Braggins, former art director of Maclean’s and Canadian Business will all be there to share their pearls of wisdom. Make sure you’re there too! Stay tuned for more info.