|
FLYING HIGH
Fly Fusion Magazine Wins Circulation Award
View
GETTING GREEN(ER)
The Canadian Boreal Forest Agreement
View
NEWS
Announcing the NMA Winners
2010 Business Magazine of the Year
Video for Magazine Publishers
View
EVENTS & CONTESTS
Short Story Contest
Grant Information Session
Canadian Newsstand Awards
AIRdirondack
View
JOBS
View
FLYING HIGH
Fly Fusion Magazine Wins Circulation Award
[Find out more about Fly Fusion’s circulation model in the new Tiny Template Circulation Edition]
Fly Fusion Magazine was recently honoured at the annual Circulation Management Association luncheon, held in Toronto, where they won the ACE AWARD (Award for Circulation Excellence) for Best Retail Performance of a Mid-Size Magazine.
According to Scott Bullock, owner of Circ3 Publishing Consultancy and circulation consultant of CoversSell.com, the judges were influenced by the “incredible performance of the issue on newsstands.” Dealer coverage increased by 131% expansion, making Fly Fusion the market leader over all other fly-fishing titles—domestic, U.S. based, and foreign—in terms of product visibility.
Not to brag, but here at AMPA we like to think we were ahead of our times for recognizing the magazine’s circulation success story. Anh Chu outlined Fly Fusion’s circulation model in her article “A Bird’s Eye (Over)view of Circulation” for Tiny Template: The Circulation Edition. As previously indicated, national newsstand distribution—a costly, but effective tool for building brand awareness—is fundamental to Fly Fusion’s model, making up a whopping 75% of their overall circulation. The magazine can be found at sporting good, outdoor equipment, grocery, and book retailers across North America.
Chu also describes Fly Fusion’s publisher-to-retail direct distribution, the result of careful research in selecting independent retailers and specialty shops with which to cultivate fruitful relationships. Finally, trade shows are integral to Fly Fusion’s circulation model, as a means of reaching out to current and potential readers in one place at one time, and an opportunity for them to really get to know their audience. It certainly helps that the Western Canadian Fly Fishing Exposition is owned and operated by the magazine’s parent company Bird Marketing Group, but Fly Fusion also regularly attends trade shows held by other groups.
As Chu concludes, the beauty of circulation is its flexibility: every magazine can design its own unique model using a combination of paid and controlled circulation options best suited to their audience and budget. The team behind Fly Fusion have obviously found a circulation model that fits like a glove.
To order your own copy of Tiny Template: The Circulation Edition, e-mail ampa@albertamagazines.com.
GETTING GREEN(ER)
The Canadian Boreal Forest Agreement
We celebrated Earth Day in the April issue of Magascene with the feature article “Eco Papers for Earth Day,” examining sustainable paper products and solutions for publishers as suggested by Canopy, an advocate organization for green practices in pulp and paper production. As a follow-up to that article, we’re pleased to announce the finalization of the Canadian Boreal Forest Agreement, a ground-breaking agreement that has been reached between 21 member companies of the Forest Products Association of Canada (FPAC) and nine leading environmental organizations.
FPAC President and CEO Avrim Lazar sums it up best: "Together we have identified a more intelligent, productive way to manage economic and environmental challenges in the Boreal that will reassure global buyers of our products’ sustainability...a process that will set a forestry standard that will be the envy of the world.'
Alberta is particularly critical to the implementation of the agreement, since we have two of the five initial Caribou Planning Areas (legislated zones designated for the protection of woodland caribou) in our province. The success of these conservation solutions will also require considerable collaboration on behalf of the oil and gas sector.
Neva Murtha, Canopy’s Printer, Second Harvest and Magazine Campaigner, says that publishers can connect with Canopy (info@canopyplanet.org) for details on how they can directly track, support and engage with parties to implement the solutions and vision of these agreements. Additionally, the forest industry and environmental organizations who are signatories in the agreement have put forth specific plans for events and venues for paper customers to receive updates; Canopy is interested in identifying and working with those who are interested in playing a leadership role in achieving these plans.
Magazine publishers can continue to increase the recycled and FSC (Forest Stewardship Council) content of their paper, and work to identify any potential concerns with the rest of their fibre supply. Further, Murtha adds, publishers should consider whether they are sourcing their paper from companies who are not party to the agreement. Taking these steps to increase involvement and awareness of such issues will be “critical to safeguarding Canada's Boreal Forest and insuring the certainty of paper supply.”
NEWS
AN ALBERTAN VIEW IS APPRECIATED
Announcing the NMA Winners
The 33rd National Magazine Awards were handed out on June 4 in Toronto, with Gold, Silver and Honourable Mentions in 46 categories going to 84 magazines across the country. As always, Alberta magazines represented a strong contingent of the winners from out west.
Alberta Views was the big winner, with a whopping two medals and three Honourable Mentions. Jeremy Klaszus’ “Mr. Tree”, a three-part feature about his grandfather’s wartime memories, received Gold in the One of a Kind category. Silver, in the Society category, was awarded for “The Big Squeeze”, Karsten Heuer’s account of the threat of development to wildlife in the Bow Valley. Honourable Mentions went to Chris Turner’s “Prodigal Band” in Arts & Entertainment; Maurice Yacowar’s “Double Life” for Best Short Feature; and the Views team behind the July/August 2009 issue for Best Single Issue.
Alberta Venture received an Honourable Mention, in the category of Best Repurposed or Adapted Content, for “Alberta’s 10 Best Communities for Business”.
Finally, esteemed Calgary-based photographer George Webber was the much-deserved winner of a Gold medal in the Photojournalism & Photo Essay category.
Congratulations to all the winners and finalists!
BIG BUSINESS FOR ALBERTA OIL
2010 Business Magazine of the Year
Alberta Oil magazine was declared Canada's 2010 Business Magazine of the Year by Canadian Business Press and Magazines Canada at the 56th annual Kenneth R. Wilson (KRW) Awards. The KRWs celebrate the achievements of business press journalism in Canada.
The judges described Alberta Oil as: "A magazine appealing to the senior executives of the energy sector in Alberta and the rest of Canada [that]combines high-quality photography, illustration and graphics, and in-depth coverage on 'the business of energy.' Its attention to detail makes for a strong visual and editorial statement, offering a look at every aspect of this vital industry."
Alberta Oil is owned by Venture Publishing (also publisher of the award-winning magazine Alberta Venture) and serves as Canada's source for news, information and analysis on the energy sector. It can be found on newsstands across Canada and online at www.albertaoilmagazine.com.
HITTING THE BIG SCREEN
Video for Magazine Publishers
Transcontinental sponsored a session on revenue-generating ideas for magazine publishers at the 2010 Alberta Magazines Conference. For your viewing and learning pleasure they have made available the first of a three-part video series covering the complete seminar.
Presented by Tara Durand of PLM Group, a Transcontinental company, this first video offers information on: Variable Data Printing, Web-to-Print, Print-to-Web, Augmented Reality, Video-in-Print, and more.
And who knows, you may just see some familiar faces!
EVENTS & CONTESTS
ALBERTA VIEWS WANTS YOUR WORDS!
2010 Short Story Contest
Deadline for submissions June 30, 2010
Enter Alberta Views annual short story contest--win $1,000 and get published in Alberta Views!
• The contest is open to all residents of Alberta except employees of Alberta Views.
• An entry fee of $30 includes a year's subscription to Alberta Views and is non-refundable.
• The winner will be published in our December 2010 issue and will receive a prize of $1,000.
• Stories should be no longer than 3000 words! Entries exceeding 3000 words will be disqualified.
• Entries may not be previously published or submitted for publication elsewhere until the winning story is announced.
• Entrants anonymity will be carefully preserved throughout the judging process. Author's name must not appear on the story itself. Include a separate cover letter with story title, author's name, address, phone number and/or e-mail and word count.
• There are no other limits! The contest is open to stories of any style and on any subject.
For more information, visit www.albertaviews.ab.ca/competitions.html
LITERARY ARTS PROJECTS
Grant Information Session
July 5 2010
As you plan to research and write your next manuscript, market your new book, or hone your craft in the literary arts through a retreat or course, consider applying for grant support from the Alberta Foundation for the Arts (AFA).
Emerging and established writers of fiction, literary non-fiction, poetry, plays and screenplays are invited to an information session to learn more about the AFA’s Literary Arts Project Grant Stream of the Individual Artists Project Grant Program.
The next deadline for applications to the program is September 1, 2010, and this information session will prepare you for that deadline. Join Jonathan Meakin, Arts Development Consultant with the Arts Branch of the Ministry of Culture and Community Spirit, for a discussion of:
• program eligibility, application requirements, and assessment process; how to define art production, research, training, and marketing projects;
• tips for developing your pitch, budget, and timeline; and
• your questions.
When: 6:30 – 9:00 p.m., Monday, July 5, 2010
Where: Music Room, Cantos Music Foundation, 134–11th Avenue SE, Calgary
RSVP: Samantha Warwick at swarwick@writersguild.ab.ca
Free admission
***Applicants with a draft grant application ready for review may also contact Jonathan at any time for one-on-one consultative sessions at jonathan.meakin@gov.ab.ca or 780-415-1318.
DO YOU STAND OUT ON THE STAND?
2010 Canadian Newsstand Awards
Final entry deadline July 8, 2010
The competition is open for the Canadian Newsstand Awards/Grand prix d’excellence en kiosque, now in its ninth year. This unique cover competition is open to all English and French-language Canadian magazines and recognizes excellence in newsstand sales and cover execution by Canadian magazine publishers.
Publishers, circulators, editors, designers and newsstand managers are encouraged to enter their best performers in newsstand sales and cover design for 2009. Prizes include $18,500 worth of promotion credits for HDS Retail-owned stores, national promotion, and additional prizes are available to be won.
Magazine entries are reviewed by a panel of judges representing each part of the newsstand industry. Judges look at a number of criteria for each entered issue, including total newsstand sales, sell-through percentages, newsstand promotions, and overall cover appearance. Entrants compete in categories based on circulation size from small to extra-large, or the new Special Interest/New Launch category. The Newsstand Magazine Cover of the Year, is chosen as “best in show” and given special recognition. The awards also recognize an individual as the Newsstand Marketer of the Year, selected from mailed-in nominations.
Winners will be announced at a special reception to be held in the fall.
For more information, visit: www.newsstandawards.ca
AIRDIRONDACK
Art Project and Auction
There’s a new chair in town. It’s called the AIRdirondack, a play on Airdrie and Adirondack, and to explain it simply, the AIRdirondack is what cows were to Calgary. “Remember the cow promotion? Artists created amazing works of art using cow statues as their muse. Well, we had the idea that Airdrie needed its own fun identity project that gave us both a heightened awareness for the creative talent in the area and a tourism effort to draw visitors to town and give them a reason to explore,” says Sherry Shaw-Froggatt, owner of Frog Media Inc. (which publishes airdrielife).
So Shaw-Froggatt and Veronica Funk, one of Airdrie’s most prolific painters, decided the time had come to ‘chair’ the project. The artists who have been selected to take part in addition to Funk are Cheryl Bakke Martin, Brenda Campbell, Glen Collin, Maureen Demanuele, Susan Harris, Lori Presiloski, Rhea Warholik, Joelle & Carol White, Michelle Wiebe and Jane Romanishko.
Eleven of the chairs were unveiled June 12 at the Empty Bowls Festival in Nose Creek Park. Tthe chairs are now on public display at 12 locations around the city, including City Hall, Genesis Place, Fulton’s Home Hardware, Airdrie Co-op, Airdrie Public Library, both TD Canada Trust locations and all four Ravenswood show homes. See the chairs online at: http://veronicafunk.blogspot.com/
The works of art will be auctioned off October 14, 2010 to raise funds to develop future space for the arts community.
JOBS
EDITOR
Avenue Edmonton magazine
Editor, up! magazine
Deadline to Apply: July 5, 2010
Avenue Edmonton—Edmonton’s city magazine—is seeking an editor who is ready to take a growing city magazine to the next level. This position, located in Edmonton, requires at least six years of senior editorial magazine experience (preferably with a newsstand publication; better still with a city magazine) and a skill set that includes engaging and sophisticated writing, deft editing, and managerial and organizational proficiency.
You also understand the DNA of an effective city magazine—how to find the perfect writer for an investigative feature, a fascination with a city’s minute details, the art of packaging content for maximum impact and, of course, stepping up as the face of the magazine.
This is a rare, high-profile opportunity to manage a small, energetic staff and plan the direction of a magazine that represents one of North America’s most dynamic and fastest-growing cities. As such, you will need to juggle multiple responsibilities, adhere to strict deadlines and communicate effectively. You don’t need to be from Edmonton, but your love of cataloguing a city’s urban landscape will make you a proud, plugged-in resident in no time.
Responsibilities include:
• manage the editorial process, including production schedule and content
• work with the Publisher and staff to establish yearly and monthly plans
• assign editorial stories on a monthly basis
• manage all freelance assignments and payment
• work with the Art Director and design staff regularly
[...]
Qualifications include :
• at least six years experience at a senior editor level
• extensive people-management experience
• experience writing/editing for city magazines is an asset
• a degree in journalism, English or communications is preferred
[...]
Read full posting details
Avenue Edmonton is published by Odvod Publishing in partnership with RedPoint Media Group Inc., one of the largest independent magazine publishers in Western Canada.
Please submit your resume with cover letter by Monday, July 5, 2010 to Orville Chubb, Publisher, Avenue Edmonton, at orville@odvod.com.
LISTINGS & WEB EDITOR
Where Calgary, St. Joseph Media
Deadline to apply: July 6, 2010
The Listings & Web Editor will work closely with the Publisher, Editor, and Art Director in developing the overall content of assigned consumer magazine publications, developing an editorial schedule, as well as editing and managing website content including online contests, polls and regular exclusive online features. This editorial position involves developing article ideas, writing features, sidebars, and newsletter articles, fact checking, editing business listings, and helping to teach and supervise the intern. Article research and minor administrative support and working with freelance writers are also required within this position.
Responsibilities include:
• Write, edit and approve copy for magazine publication and website, in consultation with the Editor
• Direct editorial work through the fact checking, copyediting and production processes
• Assist the Editor in the preparation and transmission of a monthly web newsletter
• Participate in long-term editorial content planning and contribute to training and quality improvement initiatives
• Assist in strengthening social media presence (e.g. Twitter, Facebook, etc.
[...]
Qualifications and Requirements include:
• Minimum of two years' writing and/or editing background, preferably in magazine journalism
• Bachelor's degree in journalism, communications, English or other relevant course of study
• Excellent Internet and Mac skills, and strong knowledge of how to use the Web to find information
• Basic understanding of information technology concepts and a willingness and ability to learn more about computers and corporate computing
• Good organizational skills
[...]
Read full posting details
Interested candidates please forward your resume to hr@stjosephmedia.com (please indicate the job title in the subject line).
ACCOUNT EXECUTIVE
Health and Wellness magazine, RedPoint Media
Deadline to apply: June 25, 2010
RedPoint Media Group Inc. invites applications from motivated, energetic individuals for an Account Executive to sell a new health and wellness magazine for Albertans. Based in Calgary, this position is responsible for meeting sales goals targets, and ensuring client satisfaction.
Reporting to the Sales Manager, responsibilities include but are not limited to:
• Selling advertising space in multiple publications;
• Selling online advertising on applicable websites;
• Meeting or exceeding sales targets on a monthly, quarterly and yearly basis;
• Managing an account list with attention to prioritizing business, identifying opportunities and efficiently managing time;
• Prospecting for new business; adhering to the guidelines for listing new business with RPM system protocols
[...]
The successful candidate must be a self-starter with a positive attitude. Previous magazine or media sales experience is an asset. Qualifications include:
• Strong prospecting and sales skills, with proven experience in advertising sales;
• Experience in sales to the health-related businesses an asset
• Excellent understanding of competitive advertising media;
• Demonstrated ability to multi-sell and present innovative strategies to the best interest of the client;
• Demonstrated creativity in customizing advertising and promotional opportunities
[...]
Read full posting details
Interested candidates should email their cover letter and resume by Friday, June 25, 2010 to careers@redpointmedia.ca.
EDITOR
Health and Wellness magazine, Redpoint Media
Deadline to apply: June 28, 2010
A new RedPoint Media-produced health and wellness magazine for Albertans seeks an experienced editor-in-chief. The magazine is a source of lifestyle news, how-to tips and health and wellness inspiration for residents of Alberta who want to be empowered and inspired about their health and the health of their families. This position is based in the Calgary office.
You bring at least three years of editorial magazine experience with a national magazine and a familiarity with health and wellness and related media. On the production side, you possess magazine production experience, sophisticated writing, deft editing and organizational proficiency.
You also understand how to find the perfect writer for a service feature or personality profile, the art of packaging content for maximum impact, presenting engaging, executable story ideas, and, of course, stepping up as the face of the magazine. This is a rare opportunity to manage a small, energetic staff and become part of an award-winning magazine publishing company that is growing fast.
Read the full posting details outlining responsibilites and qualifications.
Please submit your resume with a cover letter by June 28, 2010 to Tom Gierasimczuk, Editorial Director, at tomg@redpointmedia.ca.
SENIOR ACCOUNT EXECUTIVE
Where Edmonton, Tanner Young Publishing
Where Edmonton published by Tanner Young, is looking for a Senior Account Executive to represent Edmonton’s premier visitor magazine since 1994. Selling opportunities exist both in print and online.
About You:
• you are a strong advocate for your clients
• you value close personal relationships with your customers
• you are prepared to take your career to the next level
About Tanner Young:
• committed to become the predominant publisher of tourism magazines, social event publications and travel web sites in Alberta.
• deep connections to the tourism industry and a distinguished history of quality publications that serve visitors to Edmonton, as well as service-providers and businesses in and around the Edmonton area
• bringing together the most professional, dedicated and talented team members who share an uncompromising belief in providing our clients the highest quality customer service, creative design and factually interesting editorial.
• a family-owned entrepreneurial company. A significant factor in our growth has been the integrity and high ethical standards, which influence our policies and business decisions.
Read full posting details
If this describes you and your skill set, respond in confidence to Dean Langille, Operations Manager, Tanner Young Publishing Group, dean@rangelandmedia.com
|
