Resource Library

AMPA holds regular professional development events, and in this digital age we are striving to make this valuable information available online and accessible to industry professionals throughout our province.

We will continue to update our resource library with recordings from our webinars, video from our seminars, and more, as we expand our online programming.

Webinars

Gold in the Stills: Mining Print Content for Digital Traffic and Profit 

November 28, 2011

Ready to get new traffic from old content? Expand your web presence while showcasing your full archive for increased views, money and brand recognition? Digital publishing expert Joy Gugeler offers practical options for taking advantage of print content you may have overlooked for online.

This presentation covers:

• editorial goals for the upload – brand, ad money, readers, subscriptions
• issues relating to rights, volume, length, breadth, and quality of existing/archive content
• the value of adding new media or formats: video, photo, audio
• user-generated content/interactivity – comments, polls, ratings, forum posts
• social media integration – Facebook, Twitter, Tumbler, YouTube
• editorial workflow to parallel print editions or stagger costs
• free/off-the-shelf vs. customized upgrades and resources

Joy Gugeler is the former editor-in-chief of Suite101.com, NowPublic.com and Orato.com; she’s also an editorial board member of Quarry, ARC and Room magazines. She teaches publishing and digital media at VIU, Ryerson and SFU and operates Chameleon Consulting.

Watch the recording of Gold in the Stills: Mining Print Content for Digital Traffic and Profit

 

Videos

Coming soon...