Promotion

“I had no idea so many magazines were published in Alberta!”

This is the phrase AMPA staffers most often hear when manning display booths, speaking to the media or hosting magazine events. One of AMPA’s key objectives is to inform Albertans about the quality, quantity and variety of magazines published in this province; to encourage readers to seek out and subscribe to home-grown publications that fit their interests; and to raise awareness for the value of Alberta’s magazine publishing industry.

Throughout the year, AMPA achieves this through public displays of magazine samples; holding the Alberta Magazines Conference, the largest magazine publishing event in Western Canada; organizing individual learning seminars for magazine professionals and hopefuls; producing an annual catalogue of members; disseminating association materials to journalism and publishing programs nationwide; hosting special events such as readings and panel discussions; seeking promotional partnerships with key support organizations; producing and distributing Template, a comprehensive how-to guide for magazine professionals; maintaining a website and monthly e-newsletter; initiating subscription efforts on behalf of our members; gaining media coverage in print, radio and television; collaborating with major literary events such as WordFest…and the list goes on.